Advances in technology matched equally with evolving consumer habits continue to propel the on-line platforms forwards. Our clients come to us for legal and commercial advice to anticipate risks and opportunities so that they can make the rights decisions. New problems are emerging within this sector. For example, we are seeing increased awareness of the need to consider data security across all types of on line trading platforms. Where the platform uses block chain technology the security obligations have to flow through under contract to all involved – this is a high risk area in practice. The requirement for platforms to present to consumers clear terms in a language they can understand yet detailed enough to protect the business remains a challenge increasingly in the spot light. Marketing departments are having to re-think how they can legally use the data.
The legal issues which will impact on the commercial trading position for on line retailers are wide ranging. But, we do have the expertise needed for this sector. Our expertise ranges from brand and merchandising law to protect the concept and product, commercial law for the terms and conditions and data security expertise to manage the information collected and used under the platform. We are also able to advise when things go wrong and offer practical dispute resolution solutions to keep you out of court.
Typical on-line trading problems we solve: