Pour Moi

When we started out it was just me and our head of design. In fact most of the Pour Moi staff have been here for years, with everyone doing a little bit of everything – it means we all know the business inside and out. In the early days I did a lot of the designing as well. My factory, bless them, really looked after me in creating the designs from my not-very-good sketches.

In 2007 Pour Moi introduced swimwear to its range. We wanted to give our customers something that other brands weren’t offering, Bikinis in good-fitting cup sizes that actually looked like bikinis in the larger sizes, not bras.

The line was a hit straight away and Pour Moi became the first full cup swimwear brand to be sold on ASOS in 2009.

The Brief

Pour Moi instructed Gannons to act on the purchase of LF Intimates, a lingerie brand owning Lepel and Charnos (LFI). We further instructed Gannons to assist with the restructure of our business so that the IP and assets were owned by the holding and trading company.

As with any purchase, there are negotiation battles, the price, restrictive covenants, the warranties and the limitations. The particular complication in this deal with that LFI had been purchased by the sellers from a third party, and warranties had been given by that party, it took careful negotiation and drafting to ensure that we were protected by passing through the obligations from the previous sellers so as not to put an unfair burden on the sellers.

What would you say about working with Gannons?

Gannons were responsive, efficient and supportive. We were pleased to have them on side in our negotiations during the purchase process.  They, took the time to really understand our needs and knew when to be tactical, when to push and when to let go.  They have in-depth knowledge of restructuring companies and were able to guide us through what is a very complex structure for tax efficiency quickly and painlessly, providing a full corporate service.

Catherine Gannon

A highly experienced and practical lawyer with an additional qualification as a Chartered tax advisor, Catherine is also a regular writer and speaker for a variety of commercial organisations.

Let us take it from here

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