CASE STUDY

IP ownership and brand sale

Result for our client

He registered the IP of the business, which therefore increased the value of his business. Then he established and retained some revenue-generating intellectual property. He also gained royalties by licensing his IP after the sale of the restaurant.

Intellectual property to register

In 2015, we conducted an audit of the IP assets vested in the business. The celebrity chef already owned a registered trademark for the restaurant. We discovered the business operated multiple variations of its trading name, logos and designs for the restaurant front, publicity material, menus, and websites.

The restaurant trade dress and get up was unique. Additionally, our client used his name, photograph, and endorsements to publicise his products that he then sold in retail outlets.

IPs for the business

  • Trade mark – This included the trade name (and its variations), and the figurative marks and logos.
  • Design – We protected the design drawings in both the UK and EU, as well as the shapes and trade dress.
  • Database rights – We protected the collection of data that was arranged for use in the restaurant trade.

IP for the chef

We drew up protection of the various IPs for the celebrity chef;

  • Trade Mark – this included is name, signature logo, and work marks
  • Design – this included protecting the drawings used on merchandise in the UK and EU

Where they are now

Our client used the guaranteed IP protection to sell his restaurant business for a substantial amount. Furthermore, the buyers understood the IP register. The celebrity chef negotiated royalty payments for the restaurant to use his name under licence and merchandise sold under the restaurant’s name.

“Gannons added value to my business and provided the assistance I needed to successfully make this sale”

John Deane

Qualified since 1989, knowledgeable and approachable, John advises SMEs and their investors in a range of sectors. He has an established reputation in the technology, art and media industries.

Let us take it from here

Call us on 020 7438 1060 or complete the form and one of our team will be in touch.